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New Business Ventures in Maturing Environments

New Business Ventures in Maturing Environments Challenge Functional Systems to Meet Changing Business Conditions. But the inevitable change that comes with taking on new business ventures is often resisted, especially in successful environments. Often because it’s good business sense to realize the greatest possible returns on past investments. Effective managers know efficient use of resources increases profit margin and controls outgoing cash flow. Salary and bonus incentives tied to profit margin reinforce change resistance in the short run. Therefore, it’s both reasonable and profitable for management to resist new business ventures while experiencing success. But the formula has a limit. At a point, payoffs disappear. A once efficient and functional system becomes rigid, losing effectiveness since it lacks the margin to handle both error and growth.
Maturing environments keep this principle in sight when taking on new ventures. Optimizing, balancing for greatest value. Looking ahead, poised for next jump. In the design phase, understand how physical processes work in parallel with information flow. Healthy systems relieve bottlenecks, create flow and increase power; protecting profit margin when market pressures increase. A business past the startup phase can employ hybrid strategy to advantage. Maturing environments usually have the power to scale to advantage. When implementing new business, a hybrid strategy can leverage existing power and capture breathing room for innovation.
A visual roadmap presents a view of the business in conjunction with financial statements. A wholistic view of the business today and how the new venture changes the paradigm: leverage untapped power by combining new infusions of technology with existing facilities and/or equipment; improve employee satisfaction; take advantage of favorable interest rates and tax incentives. Access the executive summary with SoundCPA Insights for Business.

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